About Us
AMP Street, LLC was founded in 2023 by Joe Messeh and Shane Stephens in Austin, Texas. AMP Street bridges the gap between automotive OEMs and affinity brands.
Shane Stephens
Shane was Senior Vice President of Partner Development with TrueCar. Responsible for TrueCar’s 250+ affinity partners’ growth and business development for over a decade. Prior to TrueCar, Shane held positions in strategy & technology with USAA and National Instruments.
Joe Messeh
Prior to AMP Street, Joe was Senior Vice President of Product Management at TrueCar with 20+ years of experience in automotive. Joe led the creation of TrueCar's affinity Auto Buying program and OEM incentive platform and held positions with Nissan North America and Sapient.”
Jeff Apfel
Jeff is an attorney with 20+ years of experience working in the tech space for industry-leading companies such as Accenture, TrueCar, and Groupon. Most recently, Jeff served as General Counsel and Chief Compliance Officer for Albert, a rapidly growing consumer fintech business.
Joshua Go
Josh is a technology leader with experience in cloud operations, consumer Internet, developer tooling, and data analysis. As Vice President of Infrastructure at TrueCar, he led teams in engineering, operations, and IT. Prior to TrueCar, he led software engineering at JibJab to build highly engaging consumer experiences on web and mobile platforms.
Alessandro Fard
Alessandro has spent 20+ years crafting digital experiences, with a decade shaping the future of online car buying. As Chief Interaction Officer at AMP Street, he blends AI with smart design to make buying and selling seamless. Before that, he founded Create Ape, a UX agency for Fortune 500s and startups. Off-screen, he's a husband, dad of three, and sci-fi geek who believes great design should feel human, effortless, and a little bit magical.
