What is a Targeted Incentive?
New vehicle manufacturers (OEMs) will often use incentives to increase the sales of stagnating inventories. These incentives can be offered to consumers directly as consumer cash, to dealers as dealer cash or sometimes show up in the form of financing, leasing and service offers. Targeted incentives, also known as private offer programs, are incentives (funded by the OEM) that are only made available to private and unique audiences such as your customer base. There are typically no fees charged to the partner in exchange for promoting the benefit. Properly designed targeted incentive programs can provide partners with significant value.
Create a powerful value prop
High Dollar Offers Create Meaningful Value
High Dollar Offers Create Meaningful Value
High Dollar Offers Create Meaningful Value
A vehicle is one of the most expensive purchases your customers will ever make. Private offer programs create eye-catching offers that create engagement and high perceived value with your customer base. These high dollar offers can easily justify the costs of other products, services and memberships for years to come.
Improve your Business Outcome
High Dollar Offers Create Meaningful Value
High Dollar Offers Create Meaningful Value
Properly designed offer programs go well beyond creating a customer benefit; they help partners achieve specific business outcomes. Whether you want to drive new consideration, improve conversion rates or influence consumer lifetime value, our approach starts with understanding your most pressing objectives.
Experiences Tailored to Your Requirements
High Dollar Offers Create Meaningful Value
Experiences Tailored to Your Requirements
This is your customer and your customer experience. Prior to exploring programs with OEMs, we will work with you to understand your requirements across consumer experience, marketing, compliance, technology and security to design a sustainable and scalable program platform.
Create Engaging Promotions & Buzz
Create Engaging Promotions & Buzz
Experiences Tailored to Your Requirements
Well designed partnerships and programs can lead to synergies that elevate both brands. Creative promotions and collaborations can lead to highly engaging and viral campaigns.
We Make Partnering Easy
Create Engaging Promotions & Buzz
We Make Partnering Easy
Navigating, developing and managing multiple OEM relationships can be resource intensive for both partners and OEMs. Successful programs require advocacy, diplomacy and continuous partner development. We make partnering with multiple OEMs easy, by handling contracting, compliance, technology integration and supporting marketing efforts with every OEM.
No Fees
Create Engaging Promotions & Buzz
We Make Partnering Easy
This is the best part. These programs should require zero out of pocket costs from the partner. In exchange for promoting the incentive to your target audience and driving incremental volume for the OEM, the OEM funds the incentive program and integration.
How Do Targeted Incentives Work?
There is no prescriptive formula for how targeted incentive programs need to be designed. Each partner and OEM is unique. With over 14 years in targeted incentive program development, we have experience with several different approaches. The first step is really discussing your goals and objectives and how a targeted incentive program might be beneficial for your business. The next step is understanding what would need to be true for success. We have experience implementing programs across several different verticals:
