Private offer programs, also known as targeted incentives, offer OEMs a strategic edge over broader incentive strategies, providing distinct advantages in today's competitive automotive market:
The right partnerships and program design will continually drive increased consideration and incremental sales volume when inventories need to be moved.
Amidst rising average incentive spends per vehicle, more conservative incentive amounts, in partnership with select brands, deliver high perceived value while effectively reducing overall incentive expenses.
Affinity partners wield significant influence and trust within their customer base, facilitating higher conquest rates through targeted promotions and engagement efforts.
Transforming discounts into privileged benefits through affinity partnerships mitigates the perception of distressed pricing, safeguarding the OEM's brand value and prestige.
Private offer programs not only circumvent the perception of distressed pricing but also safeguard future vehicle residual values, protecting millions of dollars in OEM investments by preserving discretion in incentive spend allocation.
The experiences we create are 100% customized to the requirements of the partner and OEM. We do not operate or monetize a competing 3rd party site or dealer network. Our white labeled programs are designed solely to drive volume to the affinity partner and the OEM’s sales network.
Strategic affinity partnerships unlock exponential value by harnessing the equity and identity of both brands, fostering excitement, industry buzz, and word-of-mouth virality among target audiences.
Our programs are meticulously designed to drive incremental business value for both OEMs and partners, ensuring mutual success. We operate on a fee basis tied to vehicle sales, aligning our interests with yours.
Navigating multiple affinity programs with large consumer-facing brands can be daunting for incentive managers. Successful programs demand advocacy, diplomacy, and continuous partner development. We streamline the process by standardizing interfaces and program requirements for OEMs, handling contracting, compliance, technology integration, and marketing efforts with every partner.
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